TrapValue is a brand that draws inspiration from the dichotomy of good and bad that is present in life, embodying the idea of overcoming adversity. It represents the relentless pursuit of self-improvement, not just as a mantra, but as a way of life. With a deep-seated desire to bring their dreams to fruition, the brand is driven by the hustle and grind necessary to achieve success. Hailing from the Bronx and founded by Jayvon Daughety in 2016, TrapValue seeks to empower its customers by helping them recognize and value the aspects that make them stronger. Through its unique take on streetwear fashion, TrapValue aims to make a lasting impact on the world.